Market Segmentation of Kitkat

nuzzle fit turn up computerized axial tomography Cross-platform mobile app The altercate Nestle is one of the worlds leading FMCG manufacturers. Kit Kat is Nestles leading confectionary brand and the UKs favourite chocolate biscuit bar. Our dodge Our aim was to effect an extension to Kit Kats YouTube channel for the ingenious phone user. The brief was to create an finger which utilises the unique variationctionality that mobile provides, and Users are asked what clime they are in, and a selection of videos is presented to them.The topics race from a tutorial on how to dust pop, or a clip of a Kit Kat advert from the archive. At the end of the video the user is returned to the app to be able to view more shake videos and share with friends. Imano were asked to contribute to Kit Kats Shake & break down urge, created by Skive, by de restring an app to run alongside their be YouTube channel. The commissioned app was for both Android and iPhone platforms. ncourage the campai gn to go social through any digital channels. The goal of the Shake & Break app was to allow users to make the most out of their break times, in a fun way with Kit Kat. Our strategy was to create a seamless environment where they could busy with the selection of YouTube video choice to adulation the campaign. The Results Through an agile working advance the tight project deadlines were met and the app is now live in two Android grocery places and the app Store.As retained Nestle agencies Imano and Skive be in possession of successfully worked together to push boundaries and break the mobile/social media marketing strategy that the brand will be adopting for the predictable future. For further information contact Imano plc Tel UK 020 7632 6930 www. imano. com emailprotected com acrossair Tel UK 020 7632 6930 www. acrossair. com